The Anna Behind Annaflora

Annaflora is my creative outlet, based in Melbourne, Australia. It is a place to experiment with bold colour, unusual forms, interesting vessels and the occasional idea that comes to me when I should be sleeping. My approach is intuitive and playful, often led by the individual character of a flower or an unexpected combination of materials. I love finding ways to bring out what's already extraordinary about each element, rather than trying to make everything look perfect.

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An important part of my practice is understanding where my flowers come from. I work with what's growing around me, whether that's flowers I've grown in my own garden, stems cut fresh from nearby growers or flowers thoughtfully sourced from local suppliers. Knowing the journey of a flower, from growing to cutting to its eventual return to the earth, is something I care deeply about.

 

Wherever possible, I want to champion flowers grown with care and celebrate what's in season.

Through Annaflora, I create sculptural, sometimes weird and always considered floral designs for events, brands, businesses and spaces. Whether it's a single arrangement for a café counter or an installation for a creative event, I want the flowers to bring something unexpected to their surroundings.